4LIFECBD — Premium Cannabidiol Cosmetics
Nature and elegance
Brand identity and packaging for 4LIFECBD, premium cannabidiol cosmetics. The isotype combines fractals with the structure of the CBD molecule, a serif typeface adds a premium touch, and the packaging uses a caramel background with white ink. Colour gradients tell the HealthCare and SportSeries lines apart, with blue as the base for SportSeries.
Pantone® Neutral Black C
C86 M76 Y59 K88
#0E0F13
Pantone® 330 C
C95 M45 Y65 K37
#00524C
Pantone® Tcx Rich Gold
C23 M26 Y64 K0
#c8b273
— Fractals and molecules
The isotype combines fractal patterns with the CBD molecule, pointing to the natural origin of the product.
— Minimal packaging
Caramel and white ink keep the packaging simple and elegant, with gradients to tell each line apart.
— A premium serif
A serif typeface that conveys quality and trust in a crowded market.
Product line
Texture and colour
Each line has its own colour: green and black for skincare, white for the CBD oils and blue for sport skincare. A marble-like texture with golden veins runs across the range, a nod to the value of the CBD extracted from nature.
Project sheet
A premium cosmetics brand with two lines: HealthCare and SportSeries.
- StrategyNature and elegance in a crowded market
- Verbal identityHealthCare and SportSeries line naming and a calm, premium tone
- Visual identityFractal and CBD-molecule isotype, serif typography, marble with golden veins
- ApplicationsPackaging system, colour-coded for HealthCare and SportSeries
- Brand guidelinesColour coding and packaging rules per line
To convey nature and elegance in a crowded market.