PISTÓN BURGER — WILD MEAT, BOLD FLAVOR
A burger this bold needed a brand to match.
Brand identity for Pistón Burger, a wild premium burger brand. A retro, high-contrast system in yellow and black, built around the line WILD MEAT, BOLD FLAVOR and close-up imagery that puts the product first.
Pantone® 7416 C
C0 M47 Y59 K9
#e76f51
Pantone® 1235 C
C0 M32 Y92 K0
#f9b513
Pantone® 11-0601
C0 M2 Y6 K0
#fff9f0
— The product as hero
Close-ups of the burgers lead every piece. The food does the selling.
— Yellow and black
A high-contrast, two-colour palette that is impossible to miss.
— A heavy sans serif
Bold, compact letterforms that carry the tone of the tagline: WILD MEAT, BOLD FLAVOR.
— A retro edge
A retro touch that keeps the brand wild and bold while speaking to a young audience.
— Canaro
The main typeface: modern, clean and easy to read at any size.
— Quality you can see
A consistent, carefully crafted identity that reflects the care that goes into the product.
3D interior design
I also modelled the restaurant interior in 3D, mixing vintage and contemporary references to translate the brand’s retro spirit into space.
Every element of the decor was designed to stay coherent with the identity and build an immersive retro atmosphere.
Product photography
The photo sessions were planned to show the menu and, above all, the character of the brand.
Each shot balances appetite appeal with the retro look of the identity, so the images work both as product shots and as brand content.
Consistent on every platform
The same colours, imagery and type on every touchpoint make Pistón Burger instantly recognisable.
The logo
Yellow and black, a heavy sans serif and a retro touch: a mark that makes a statement.
Project sheet
A burger brand with a wild, bold character, built around the line WILD MEAT, BOLD FLAVOR.
- StrategyA burger brand as bold as its product
- Verbal identityWILD MEAT, BOLD FLAVOR and a loud, direct tone
- Visual identityRetro logo, yellow and black, Canaro
- Applications3D interior, product photography and brand touchpoints
- Brand guidelinesLogo, colour and type usage rules
To build a brand as bold as the product: retro, high-contrast and impossible to miss.