We've created a naming with its own identity, stemming from something that holds personal meaning. This connects the brand and sets it apart from the generalization that often surrounds it.

We've created a specific typography for the occasion that, while not being handwritten, enhances visibility at any scale. We've maintained organic shapes to avoid a cold feel, while avoiding the classic curls and other frills often associated with this sector. Our aim is to create a personal signature, a seal, by combining organic shapes with serifs that link each letter, resulting in unity and ease of reading.

We've created a small illustration that can, when required, serve as an isotype. Its use is not mandatory when the logo appears, and vice versa, giving it the flexibility to be used as a seal, stamping, or simply as a decorative element. The illustration has been designed to connect with the shapes of the typography, creating a visually cohesive integration.

We've aimed for a range of desaturated colors. Our logo will be lively and can be seen in positive, negative, and any color that generates proper contrast between tones. This allows us to have a wide range of similarly saturated colors, when required. The main color tone is PANTONE® 1555 C for flat digital or printed inks.

As a complementary use, we've found that copper tones with a metallic finish work well and fit perfectly with the shapes. When appropriate, this option can be considered for physical formats and stationery.

In conclusion, our goal is to create a solid proposal that visually stands out from the competition, just as the brand concept itself does. This includes the color palette, the shapes and references of the isotype or seal, and the geometry of the typography, creating a subconscious coherence between elements, even if certain elements are not immediately noticeable without explanation. The stamping technique is always a plus that looks great with our isotype.