AREIA — WEDDING & EVENTS
An identity with personal meaning
Brand identity for AREIA, a wedding and events planner. A custom typographic logo and a minimalist system inspired by the emotional value of Brazil and the tradition of the sand ceremony.
Pantone® Black
C0 M0 Y0 K100
#1D1D1B
Pantone® 1555 C
C0 M36 Y45 K0
#F8B78F
Pantone® 1785C
C1 M77 Y61 K0
#E95954
— A name with its own identity
The name comes from something with personal meaning, which sets the brand apart in a sector full of generic names.
— A personal signature
A custom typeface that is not handwritten but keeps organic shapes, avoiding the curls typical of the sector. Serifs link the letters into a single seal that reads well at any size.
— A flexible illustration
A small illustration that can work as an isotype, a seal, a stamp or a decorative element, drawn to match the shapes of the typography.
— A desaturated palette
The logo works in positive, negative and any colour with enough contrast. The main colour is PANTONE® 1555 C.
— Copper for print
For stationery and physical formats, copper tones with a metallic finish fit the shapes perfectly.
— Coherence in the details
Palette, isotype and typography share the same references, creating a coherence you feel even when you don’t notice it. Stamping brings out the best in the isotype.
Corporate dossier
A corporate dossier that presents AREIA’s services and value proposition, extending the identity into a professional sales tool.
Website
The identity carries over to the website, keeping the same calm, minimalist tone on every screen.
Project sheet
- StrategyPersonal meaning instead of the sector’s generic flourishes
- Verbal identityA name with its own meaning and a warm, personal tone
- Visual identityCustom typographic logo, illustrated isotype and seal, PANTONE 1555 C and copper
- ApplicationsStationery, corporate dossier and website
- Brand guidelinesRules for logo, seal and copper in print