A Symbol of Passion, Quality and Tradition

Introducing the bold and fiery new logo for AFUEGO, where passion and quality fuel a philosophy of cooking that values traditional methods. Represented by the hand-drawn flame, the logo encapsulates the essence of searing heat and rich flavor that is the hallmark of AFUEGO’s exceptional meats, all sourced from mature cows and certified for their denomination of origin. Get ready to experience the unforgettable taste of AFUEGO.

Pantone® Neutral Black C
C86 M76 Y59 K88

Pantone® 159 C
C13 M68 Y91 K3

Pantone® Bright Red C
C11 M78 Y82 K2

— Bringing the Heat: The AFUEGO Logo, a Symbol of Cooking Passion

The AFUEGO logo is a powerful representation of the brand's commitment to cooking with passion and quality. The hand-drawn flame, which tops the rectangle, symbolizes the searing heat and rich flavor that is the hallmark of AFUEGO's exceptional meats. This iconic image represents the brand's culinary philosophy and the experience customers can expect when they dine with AFUEGO.

— Flame and Fire: The Bold Palette of AFUEGO's Brand Identity

The use of PANTONE Neutral Black C for the backgrounds and PANTONE 159C for the main and accent colors in the AFUEGO logo is designed to evoke the warmth and energy of a kitchen fired with passion. These bold hues create a striking visual impact that reinforces the brand's commitment to quality and tradition.

— Making a Statement: The Power of Type in the AFUEGO Brand Experience

The iconic Portobello brand is taking a step forward into the future with its new bold sans serif typography. The modern, streamlined letters are the perfect complement to the brand's new restyling and color palette, bringing a fresh, contemporary look to the classic brand. Whether you're a fan of minimalist design or bold, eye-catching graphics, the new Portobello typography is sure to impress.

The Charismatic Porky of AFUEGO

The AFUEGO brand icon, a playful pig in flames, captures the spirit of the brand name and its focus on traditional grilling techniques. The comedic expression adds a lighthearted touch and the bold design creates a strong visual identity.

The icon will serve as a versatile symbol for the brand and its products, making a lasting impression on customers. The balance of traditional techniques and modern design elements supports the brand’s philosophy and aesthetic.

Fire Up Your Screen:
The AFUEGO Bar Online Experience

The AFUEGO bar website is a visually striking showcase of the brand's energy and passion for traditional grilling. With bold design and smooth navigation, the website is a lively online experience for exploring the brand, menu, and reserving a table. Experience the sizzle from your screen.

Take a look!