AFUEGO BAR — HIERRO & PIEDRA
Fire, product and tradition
Brand identity for AFUEGO, a grill house bar in Seville whose cooking is built on product quality and traditional methods. A hand-drawn flame crowns the logo, a nod to the searing heat behind its meats: mature beef with certified designation of origin.
Pantone® Neutral Black C
C86 M76 Y59 K88
#0E0F13
Pantone® 159 C
C13 M68 Y91 K3
#D36828
Pantone® Bright Red C
C11 M78 Y82 K2
#D65334
— The flame
Hand-drawn and placed on top of the rectangle, it sums up the way the bar cooks.
— Black and fire
PANTONE Neutral Black C for backgrounds and PANTONE 159 C for main and accent colours, evoking the warmth of a kitchen fired up.
— A strong typographic voice
Solid, confident letterforms that complete the identity and hold their own on every application.
Porky, the brand character
A playful pig in flames that captures the spirit of the name and the bar’s grilling tradition. Its comic expression adds humour, and its bold design makes it a versatile symbol for the brand and its products.
afuegobar.com
The website
A bold website to explore the brand and the menu and to book a table, with the same energy as the identity.
Project sheet
A grill house bar whose cooking is built on product quality and traditional methods.
- StrategyProduct, fire and tradition in one identity
- Verbal identityHIERRO & PIEDRA and the voice of fire and product
- Visual identityHand-drawn flame logo, Neutral Black C and 159 C, Porky the brand character
- ApplicationsWebsite
- Brand guidelinesLogo, flame and character usage
To sum up a way of cooking, product, fire and tradition, in a single identity.