Asociación de Jóvenes Investigadores — AJIHLE
A respectful evolution
New corporate identity for AJIHLE, the Asociación de Jóvenes Investigadores de Historiografía e Historia de la Lengua Española. The goal was a functional, modern image that respected the association’s identity, so I simplified and updated the original concept rather than replacing it.
The new mark
The new mark is built on the idea of square circles: different perspectives meeting, as they do in linguistic research. The Antonio typeface keeps it clear and legible at any size, and a palette of PANTONE 5545 C green and 7411 C peach gives it a fresh, lively tone.
The result is an identity that moves the association forward without losing its roots.
Pantone® Neutral Black C
C86 M76 Y59 K88
#0E0F13
Pantone® 7411 C
C13 M44 Y66 K2
#dc9b61
Pantone® 5545 C
C73 M38 Y64 K23
#456956
— Square circles
Two contrasting shapes combined into one dynamic mark, a nod to research, where different elements come together.
— Antonio
A clean, contemporary typeface that reflects the association’s progressive spirit.
— Peach and green
Peach for warmth and inclusion, green for growth: a palette that speaks to a young research community.
Project sheet
The Asociación de Jóvenes Investigadores de Historiografía e Historia de la Lengua Española.
- StrategyA respectful evolution of the association’s image
- Verbal identityAn academic yet approachable tone
- Visual identitySquare-circles logo, Antonio, PANTONE 5545 C and 7411 C
- ApplicationsBusiness cards
- Brand guidelinesLogo construction and colour use
A functional, modern image that respects the association’s identity and evolution.