Antonio Mula
Tradition Meets Excellence Since 1963
Antonio Mula® is more than just charcuterie; it’s a celebration of heritage, craftsmanship, and a relentless pursuit of quality. Since 1963, we have been committed to offering premium charcuterie that embodies the finest traditions of Spanish gastronomy. Our restyled identity reflects these values, blending classic elegance with modern sophistication.
Pantone® 7421 C
C35 M100 Y55 K70
#651B31
Pantone® Black 6 C
C75 M50 Y30 K100
#101820
Pantone® 7421 C
C13 M18 Y14 K0
#e2d4d4
— Typography that Embodies Sophistication
At the core of Antonio Mula®'s visual identity is the Erstoria serif typeface, chosen for its elegance and strength. This typeface brings an air of distinction to our name, perfectly representing the premium nature of our products. It is paired with Brutal Milk No 2 for the taglines “Since 1963” and “Alta Charcutería,” which add a contemporary touch while maintaining harmony and balance in the overall design.
— Crafting Balance: The Grid System
Our logo’s construction follows a meticulously calculated grid system, ensuring balance and proportionality in every element. The spacing is based on the letter "A" from our logo, which also plays a key role in our iconography. This consistent design approach guarantees that Antonio Mula® is always represented with visual clarity and elegance, whether on packaging, signage, or digital platforms.
— The Signature Monogram: A Timeless Symbol
The isotype, created from the initials “A” and “M,” functions as a monogram that speaks to tradition and craftsmanship. This minimalist yet sophisticated symbol ensures easy recognition, evoking the brand’s strong heritage and commitment to excellence. It’s a visual mark of the authenticity and quality that define Antonio Mula®.
The Color Palette:
A Tribute to Tradition
The Antonio Mula® color palette has been selected to reflect our deep-rooted values of tradition, quality, and craftsmanship. Inspired by the rich tones of our charcuterie, the colors evoke a sense of luxury and excellence.
Distinctive Logo Design
A Legacy of Quality: The Iconography System
The Seal: A Visual Commitment to Excellence
The seal of Antonio Mula® combines our isotype with the tagline in a circular design, symbolizing continuity and the enduring tradition of our brand. This seal, reminiscent of a stamp of quality, visually communicates the uncompromising standards that have defined us since 1963.
The 5-Star Quality Mark
At Antonio Mula®, quality is at the heart of everything we do. Our 5-star emblem, derived from the letter “A” of our logo, reinforces our commitment to delivering nothing but the best. This symbol of excellence is a visual guarantee of the premium nature of our products, ensuring that every bite is a true gourmet experience.
A Timeless Brand for the Modern World
The restyling of Antonio Mula® is a celebration of our legacy, bridging the gap between tradition and modernity. Every aspect of our visual identity—from the typography and color palette to the packaging and advertising—has been carefully crafted to reflect the values of quality, authenticity, and exclusivity that have been at the heart of our brand since 1963.
Antonio Mula® continues to lead in the world of fine charcuterie, offering a refined experience that delights the senses and stays true to its heritage.