Ayuntamiento de Bollullos — Municipal identity
Tradition and innovation, unified
A new visual identity for the Ayuntamiento de Bollullos de la Mitación: an institutional system that respects the town’s heritage and gives it a clear, modern voice across every department and public space.
Pantone® 334C
C80 M00 Y70 K00
#009775
Pantone® Neutral Black C
C86 M76 Y59 K88
#0E0F13
— Typography with character
A distinctive typeface gives the council a memorable voice of its own.
— A custom typeface
Designed specifically for the municipality, it makes the identity unique to Bollullos.
— An isotype rooted in heritage
It combines elements of the town’s historic symbols with contemporary design.
Iconography system
Each department has its own icon, built from elements of the coat of arms. The system keeps every area distinct within a single identity and connects with a younger audience.
Signage system
A complete signage system for public and municipal spaces: directional, informational, warning and identification signs. Specified in acrylic, aluminium, vinyl, PVC foam and treated wood, and set in Space Grotesk and the corporate colours for visibility, legibility and accessibility.
The new municipal logo
Built on proportion
The logo is built on balanced proportions that combine traditional and modern elements, so it reads as institutional and current at the same time.
Logo construction
Every element in balance
Every element was constructed to keep the whole in harmony: the traditional details honour the town’s heritage, the modern ones speak of progress.
The isotype
The isotype blends elements of the town’s historic emblems with contemporary design principles, presenting the council as a custodian of its heritage and an institution that looks forward.
Project sheet
The town council of Bollullos de la Mitación, a municipality with a strong local heritage.
- StrategyA modern council that respects the town’s heritage
- Verbal identityA clear, close institutional voice
- Visual identityLogo, heritage-rooted isotype and a custom typeface
- ApplicationsDepartmental iconography and signage system
- Brand guidelinesLogo construction and proportion system
To give the council a clear, modern identity that respects the town’s heritage.