SKUDONET — Digital security
An identity for digital security
Brand identity for SKUDONET, a cybersecurity company. A bold system built on a custom typeface, an isotype that merges a padlock, a key and the letter S, and a tangerine and black palette.
Pantone® Tangerine Tango
C00 M82 Y80 K00
#FF5733
Pantone® Neutral Black C
C86 M76 Y59 K88
#0E0F13
— Bold typography
A strong typographic voice that makes the brand memorable in a technical sector.
— A custom typeface
Designed exclusively for SKUDONET, it makes the brand unmistakable.
— Key, S and padlock
The isotype merges the three into one symbol: SKUDONET as the key to security.
Allowed colour combinations
Contrast by design
A defined set of colour combinations keeps every application bold, legible and on brand.
The logotype
Built on the K scale
The logo is constructed on a scale taken from the letter K. Its proportions bring balance to the whole, and its clean lines give the brand a modern, technical feel.
The isotype
The isotype fuses three elements: a padlock, a key and the S of SKUDONET. Together they present the brand as the key to security in the digital world.
Project sheet
A company specialised in digital security.
- StrategyMaking digital security tangible
- Verbal identityAdvanced protection in plain, confident language
- Visual identityCustom typeface, key-S-padlock isotype, tangerine palette
- ApplicationsBrand applications and website
- Brand guidelinesK-scale construction and allowed colour combinations
To make digital security tangible with a bold, confident identity in a technical sector.